关于科学家和媒体之间的关系能够如何影响科技进步在公众中的有效传播，已经有很多著述。

Much has been written about how the relationship between scientists and the media can shape the efficient transmission of scientific advances to the public.

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科技改变了广告牌行业的性质，使其成为比过去更有效的媒介。

Technology has changed the nature of the billboard business, making it a more effective medium than in the past.

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我认为这样做将会是一个伟大的方式去证明，今天，科技是可以简单有效去设计一个对环境更加友好的交通运输方式。

I thought that doing something like this would be a great way to demonstrate that today, technology is easily available to design a much more environmentally friendly means of transport.

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